The Brand defines an enterprise’s market competitiveness. In order to establish a brand evaluation mechanism with Chinese characteristics and enhance its international influence and competitiveness, recently, Xinhua News Agency, China Council for Brand Development and China Appraisal Society jointly released the 2022 edition of Chinese Brand Evaluation, with Jing Brand Co., Ltd. ranked 7th for light industry category with a brand value worth RMB 24.517 billion.

品牌代表着企业的市场竞争力。为建立中国特色的品牌价值评价机制，提升品牌国际影响力和竞争力，近日，新华社、中国品牌建设促进会、中国资产评估协会等单位联合发布“2022中国品牌价值评价信息”，劲牌有限公司荣登榜单，以245.17亿元的品牌价值位列轻工组第7名。

It is reported that “China Brand Evaluation Press Conference” is jointly organized and hosted by China Council for Brand Development and relevant authorities for over 9 years. Complying with international and national standards and upholding the principles of “scientific, fair, open and official”; with an increasing public attention and recognition, the Conference is an major event to establish a brand evaluation mechanism with Chinese characteristics, creating positive energy to globally promote Chinese brands.

据悉，中国品牌建设促进会联合有关权威单位共同举办的公益性“中国品牌价值评价信息发布”，已持续9年。中国品牌价值评价信息发布遵循国际标准和国家标准，坚持“科学、公正、公开、公认”的工作原则，越来越得到社会的关注和认可，是建立中国特色的品牌价值评价机制，打造中国品牌正能量，推动中国品牌走向世界的重要举措。