Brand Introduction
Jing Brand Co., Ltd. was founded in 1953 in Daye, Hubei Province, China. After 72 years of steady development, it has now become a professional health products enterprise. Jing Brand has three business segments: healthcare liquor, herbal liquor and Chinese medicine. It has created three core brands ——"Chinese Jing Jiu","Mao Pu" and "Chi Zheng Tang",the annual sales have exceeded CNY 12 billion (＄1.66 billion). At present, the overseas business has expanded to 30 countries and regions in Europe, America, Southeast Asia, East Asia, Africa, etc.
Technological Innovation
Jing Brand has established the Jing Brand Research Institute, constructing 12 research and innovation platforms such as academician expert workstations and national-level enterprise technology centers. It has taken the lead in applying Traditional Chinese Medicine fingerprint technology and scientific extraction technology to product production. With over 380 professional researchers engaged in technical research on product's "safety, function, taste, and stability", it collaborates with more than 20 top universities and research institutions worldwide. The annual investment in research and development accounts for over 3% of the company's revenue. It has been granted 110 invention patents, achieved 22 internationally leading technological advancements, and won 24 national and provincial-level scientific and technological awards.
Water Source
The ancients saying that “Water is the blood of liquor” indicates that goodspirits come from sweet spring water. The water used for distilling base liquor is deep mountain spring water. The natural and pollution-free environment,and the high-quality spring water rich in a variety of minerals, guarantee thequality of the base liquor.
High Quality
Jing Brand Company adheres to the principle of "quality first" and the product concept of "good but different, pursuing the ultimate". It manages the entire chain from raw materials to finished products at a high standard. Currently, it has more than 130 direct supply areas for traditional Chinese medicinal materials worldwide. It has built light, strong, and sauce aroma original liquor brewing bases in Huangshi, Hubei, Yibin,Sichuan, and Maotai Town, Guizhou respectively. The total storage of various original liquor exceeds 600,000 tons and has the largest pithos cellar in China. It has become the first enterprise in China to be certified by both official and authoritative institutions. Its healthcare liquor and herbal liquor products have won top awards at international spirits competitions multiple times.
Social Responsibilities
Jing Brand Company ad heres to the social philosophy of"Compassion and benevolence, symbiosis and mutual prosperity" activelparticipates in public welare and charity, and actively gives back to society, As of December 2023, the company's total cumulativepublic welfare donations have reached 3.181 bilion yuan. The company has been awarded the Chinese Charity Award, and theNational civilized Unit for four times.lt has also won over a hundred awards such as the National"Ten Thousand Enterprises Helping Ten Thousand Villages" precise poverty alleviation action advanced private enterprise award, National "Green Factory" award,"'National Advanced Collective in Poverty Alleviation", and the "National Quality Award".
Authentic Herbs
Guided by the origins of herbs recorded in the Compendium of Materia Medica (Ben Cao Gang Mu) and based on comprehensive historical literature and current usage practices, Jing Brand meticulously selects authentic medicinal herb growing regions across China. After strict screening and testing, we have established standardized planting bases nationwide, totaling over 10,000 acres.
