1953 — 1957

1953: production officially began in a new distillery built in Daye County. 1957: production was expanded as the Daye county distillery became state-owned and new distillery were built near Qinglong mountain and the Dongyue Temple (which is now the Dongyue road staff dormitory area), near Hongxing Lake.

1958 — 1978

1975: a mechanized ageing workshop was established.

1981 — 1986

1981: based on market research, a decision was made to readjust the product mix and develop tonic and low-alcohol liquors, such as Liangui Tonic Liquor, Yingbin Liquor, Double Happiness Liquor and Kombucha Liquor. The "Liangui Tonic Liquor" is this company's first health Liquor product. 1982: the "Longevity Liquor", based on the “Liangui”, was successfully developed. Participation in the Canton Fair that year led to new sales deals with Singapore, where it was sold as “Yu Liquor”, according to the local Singaporean customs. 1983: the company changed its name to "Daye Yupin Distillery" in March.

1987 — 1989

1984: two new products were successfully launched -- the "Caofu Lianhuabai" and "Furong Yuye". 1987: a new distillery in Qilijie was established. 1989: "Chinese Jing Jiu" was successfully developed.

1990 — 1997

1993: celebrity Jiang Kun was invited to be a spokesman. The advertising slogan "although Jing Jiu is good, don't drink too much" was born and the national TV advertisement marketed Jing Jiu to the whole of China. 1997: the company was changed from a state-owned system to a joint-stock cooperative system, with all employees holding shares, and was renamed "Hubei Jingpai Destillery Co., Ltd."

1998 — 2000

1998: the company convened a general meeting of shareholders, and after a vote, with more than 98% of the votes in favor, the company was reorganized as a private company, and it was formally restructured on July 1. 2000: the construction of the Mufu Mountain Original Liquor Ecological Park began. The first phase was completed in April 2001, the second phase was completed in December 2004, the third phase was completed in February 2007, and the fourth phase was completed in July 2011. It was a 1.17 billion yuan investment that spanned ten years and the total area of the whole project spanned 930 acres, becoming China's largest brewing base of Xiaoqu liquors.

2001 — 2004

2001: the State Administration for Industry and Commerce officially approved the name of the company as "Jing Brand Co., Ltd.", removing geographical and industry restrictions and paving the way for it to become a world-class enterprise. 2003: a new phase of modernizing the production base began. The foundation was laid for the first phase of the health Liquor project, which was completed in December.

2005 — 2008

2005: the company passed the GMP certification review and christened the first domestic high-speed production line for shaped bottles in China. The new bottle shape cemented Jing brand, and the company went on to win the title of exemplary "National Civilized Unit". 2007: the second phase of the Jing Brand health liquor production plan was deployed and the most advanced biological extraction workshop in China was activated. 2008: Jing Brand was accredited by the National Laboratory, rated as a "National Leading Enterprise in Agricultural Industrialization", and was awarded the "2008 Chinese Charity Award".

2009 — 2011

2009: the company production line was once again upgraded during the third phase of Jing Brand’s planned development and was awarded the title "China Charity Outstanding Contribution Unit". 2010: Jing Brand began selling the first batch of products made by the state-of-the-art digital distillery, the company's four sewage treatment stations were successfully upgraded, and the first "Health Liquor Engineering Technology Research Center" in China was established.

2012 — 2014

2012: the third phase of the health liquor development plan was completed in October. During eight years, a total of more than 800 million yuan has been invested to fully modernize the technology of creating tonics based on traditional Chinese medicine, and an annual production of 100,000 tons of health tonics was achieved, making it the largest Health Liquor Production Base in China. A new distillery in Shannan continued to increase company production. 2013: The company’s JING trademark was rated as a "China Famous Trademark". Jing Brand established the "China Health Liquor Alliance" and, in July, the Maopu buckwheat Liquor appeared on shelves nationwide, setting the new standard for the strategic large-scale promotion of rice liquor tonics. 2014: Jing Brand was awarded the "Hubei Yangtze River Quality Award" and was once again recognized as an exemplary "National Civilized Unit".

2015 — 2017

2015: the Charles River Laboratories (United States) safety evaluation of the Jing Jiu and Maopu Liquor officially passed with flying colors. The new mechanized brewing process of solid-state Xiaoqu liquor unveiled by Jing Brand won the top prize at the 2014 China Baijiu Industry Association Science and Technology Progress Awards. 2016: Jing Brand won second place at the National Science and Technology Progress Awards for "New Technology of Quality Control of Traditional Chinese Medicine Based on Active Ingredients and Its Application in Medicinal Materials and Safflower Injection"; the Healthy Liquor Intelligent Manufacturing Project was also listed to participate in 2016 National Intelligent Manufacturing Pilot Demonstration. 2017: Jing Brand upgraded cooperation with China Central Television (CCTV) to join the "National Branding Plan".

2018 — so far

2018: Chinese Jing Jiu won the gold medal at the San Francisco World Spirits Competition. 2018: the company carried out more than 30 scientific research projects in collaboration with many well-known universities and research institutions, such as Harvard University, Hawaii University, Osaka University, Imperial College London, Leuven University (Belgium), and Jiangnan University. Jing Brand was approved to establish a "National Postdoctoral Research Station", and the Jing Brand Biomedical Company was officially granted the title of "Hubei Enterprise Technology Center". 2019: Jing Brand was approved as the drafting unit of national standards for "Qingxiang Liquor", "Dew Liquor" and “Liquor Analysis Method”, and the drafting unit of industry standards for the “Buckwheat Liquor”. 2019: In July, Jing Brand won the title of exemplary "National Model of Harmonious Labor Relations Enterprise".