In 1953, Jing Brand Co., Ltd was founded in the bronze hometown--Daye, Hubei. After more than 60 years of steady development, it has now become a professional health food company.
1953 — 1957
1953: production officially began in a new distillery built in Daye County.
1957: production was expanded as the Daye county distillery became state-owned and new factories were built near Qinglong mountain and the Dongyue Temple (which is now the Dongyue road staff dormitory area), near Hongxing Lake.
1958 — 1978
1975: a mechanized brewing workshop was established.
1981 — 1986
1981: based on market research, a decision was made to readjust the product mix and develop tonic and low-alcohol wines, such as Liangui Tonic Wine, Yingbin Wine, Double Happiness Wine and Kombucha Wine. The "Liangui Tonic Wine" is this company's first health wine product.
1982: the "Longevity Wine", based on the “Liangui”, was successfully developed. Participation in the Canton Fair that year led to new sales deals with Singapore, where it was sold as “Yu Wine”, according to the local Singaporean customs.
1983: the company changed its name to "Daye County Yu Wine Factory" in March.
1987 — 1989
1984: two new products were successfully launched -- the "Caofu White Lotus" and "Furong Liquid Jade".
1987: a new factory in Qilijie was established.
1989: "China Jing Wine" was successfully developed. The stock produced that year was all sold to Malaysia as “Mr. Li Xueli's Custom Wine”. During the month of December, the company was renamed "Hubei Palace Winery".During the month of December, the company was renamed "Hubei Palace Winery".
1990 — 1997
1993: celebrity Jiang Kun was invited to be a spokesman. The advertising slogan "although Jing wine is good, don't be greedy for refills" was born and a national TV advertisement marketed wines to the whole of China.
1997: the company was changed from a state-owned system to a joint-stock cooperative system, with all employees holding shares, and was renamed "Hubei Jingpai Wine Co., Ltd."
1998 — 2000
1998: the company convened a general meeting of shareholders, and after a vote, with more than 98% of the votes in favor, the company was reorganized as a private company, and it was formally restructured on July 1.
2000: the construction of the Mufu Mountain Original Wine Ecological Park began. The first phase was completed in April 2001, the second phase was completed in December 2004, the third phase was completed in February 2007, and the fourth phase was completed in July 2011. It was a 1.17 billion yuan investment that spanned ten years and the total area of the whole project spanned 930 acres, becoming China's largest brewing base of Xiaoqu liquors.
2001 — 2004
2001: the State Administration for Industry and Commerce officially approved the name of the company as "Jingpai Co., Ltd.", removing geographical and industry restrictions and paving the way for it to become a world-class enterprise.
2003: a new phase of modernizing the production base began. The foundation was laid for the first phase of the health wine project, which was completed in December.
2005 — 2008
2005: the company passed the GMP certification review and christened the first domestic high-speed production line for shaped bottles in China. The new bottle shape cemented the Jingpai brand, and the company went on to win the title of exemplary "National Civilized Unit".
2007: the second phase of the Jingpai brand health wine production plan was deployed and the most advanced biological extraction workshop in China was activated.
2008: Jingpai was accredited by the National Laboratory, rated as a "National Leading Enterprise in Agricultural Industrialization", and was awarded the "2008 Chinese Charity Award".
2009 — 2011
2009: the company production line was once again upgraded during the third phase of Jinpai’s planned development and was awarded the title "China Charity Outstanding Contribution Unit".
2010: Jingpai began selling the first batch of products made by the state-of-the-art digital winery, the company's four sewage treatment stations were successfully upgraded, and the first "Health Wine Engineering Technology Research Center" in China was established.
2012 — 2014
2012: the third phase of the health wine development plan was completed in October. During eight years, a total of more than 800 million yuan has been invested to fully modernize the technology of creating tonics based on traditional Chinese medicine, and an annual production of 100,000 tons of health tonics was achieved, making it the largest Health Wine Production Base in China. A new winery in Shannan continued to increase company production.
2013: The company’s JNG trademark was rated as a "China Famous Trademark". Jingpai established the "China Health Wine Alliance" and, in July, the Maopu buckwheat tonic ③ appeared on shelves nationwide, setting the new standard for the strategic large-scale promotion of rice liquor tonics.
2014: Jinpai was awarded the "Hubei Yangtze River Quality Award" and was once again recognized as an exemplary "National Civilized Unit".
2015 — 2017
2015: the Charles River Laboratories (United States) safety evaluation of the Jing wine and Maopu tonic officially passed with flying colors.The new mechanized brewing process of solid-state Xiaoqu liquor unveiled by Jingpai won the top prize at the 2014 China Wine Industry Association Science and Technology Progress Awards.
2016: Jingpai won second place at the National Science and Technology Progress Awards for "New Technology of Quality Control of Traditional Chinese Medicine Based on Active Ingredients and Its Application in Medicinal Materials and Safflower Injection"; the Healthy Wine Intelligent Manufacturing Project was also listed to participate in 2016 National Intelligent Manufacturing Pilot Demonstration.
2017: Jingpai upgraded cooperation with China Central Television (CCTV) to join the "National Branding Plan".
2018 — so far
2018: China Jin wine won the gold medal at the San Francisco World Spirits Competition.
2018: the company carried out more than 30 scientific research projects in collaboration with many well-known universities and research institutions, such as Harvard University, Hawaii University, Osaka University, Imperial College London, Leuven University (Belgium), and Jiangnan University. Jingpai was approved to establish a "National Postdoctoral Research Station", and the Jingpai Biomedical Company was officially granted the title of "Hubei Enterprise Technology Center".
2019: Jingpai was approved as the drafting unit of national standards for "Qingxiang Liquor", "Dew Liquor" and “Liquor Analysis Method”, and the drafting unit of industry standards for the “Buckwheat Tonic”.
2019: In July, Jingpai won the title of exemplary "National Model of Harmonious Labor Relations Enterprise".