2021 Annual Conference of China Association for Quality was held in Beijing on December 2nd, to award 15 large and medium-sized enterprises as winners and 7 enterprises as nominators across China. Jing Brand Co., Ltd. was bestowed the “Organization Award of the 19th China Quality Award”. 12月2日，2021中国质量协会年会在北京举行，会议对来自全国15家大中型获奖企业和7家全国质量奖提名奖企业进行表彰。劲牌有限公司获“第十九届全国质量奖组织奖”荣誉称号。

China Quality Award, set up in 2001, represents full recognition of enterprises practicing excellent quality management, and the highest honor in quality to the organizations having made remarkable achievements in terms of quality, economic and social benefits. It was established to encourage and guide Chinese enterprises to pursue excellent quality management, and enhance comprehensive competitiveness, so that they can be more confident to compete on a global scale, provide better service for users and give back to the society. That is how our organizations can upgrade their administration and make more contribution to high-quality economic development. 全国质量奖是对实施卓越质量管理企业的充分肯定，是对在质量、经济、社会效益等方面取得显著成绩的组织授予的在质量方面最高荣誉，设立于2001年，旨在激励和引导我国企业追求卓越的质量经营，增强组织综合竞争能力，更好地适应经济全球化的发展趋势，使组织更好地服务用户、服务社会，为提升组织整体管理水平、提高经济社会发展质量做贡献。

Jing Brand has long been pursuing “improve the consumers’ fitness and quality of life through healthy products and quality services” as our mission, attaching great importance to research and development and technological innovation to produce products of the highest quality. It boasts 16 international and industry leading technologies incorporating “digital extraction and separation technology of traditional Chinese medicine”, “development and application of new craftsmanship”, and “fingerprints quality management technology of traditional Chinese medicine”, with 12 scientific and innovation platforms such as the Academician and Expert Station, National Postdoctoral Research Station, Technical Research Center of the China Light Industry Lujiu Engineering. Jing Brand, so far, has created 228 patents, 38 of which are invention. 一直以来，劲牌以“通过提供健康的产品和服务，不断提高消费者身体素质和生活质量”为企业使命，高度重视产品研发和技术创新，追求极致产品品质。该公司拥有国际、行业领先的“中药数字化提取分离技术”“新工艺小曲开发与应用”“中药材指纹图谱质量控制技术”等16 项核心技术，建有院士专家工作站、国家博士后研究工作站、中国轻工业露酒工程技术研究中心等12个科研创新平台。截止目前，劲牌共获授权专利 228 项，其中发明专利 38 项。

Jing Brand upholds the philosophy of “benevolent and win-win cooperation” and is always in active performance of its social responsibility, by supporting public welfare, funding education, helping pandemic prevention and disaster relief, and contributing to rural development. Since 2004, it has set up 686 “Jing Brand Sunshine Classes” in 91 schools distributed in 31 cities, regions and provinces across China, which consumed more than 350 million yuan, and funded 30,000 students to get university education. So far, Jing Brand has invested over 2.3 billion yuan in public welfare. 在社会责任方面，劲牌秉承“示善怀仁，共生共荣”的社会理念，积极主动履行社会责任，持续投入公益事业，参与捐资助学、抗疫救灾、支持乡村振兴等多项公益活动。自2004年以来，企业先后在全国31个省区市的91所学校设立了686个“劲牌阳光班”，总投入超过3.5亿元，帮助3万余名贫困学生圆梦大学。该公司历年累计公益捐赠总额逾23亿元。

Applicants for the China Quality Award are from 16 sectors and 79 wider industries. This national award is state-level, enjoying the same popularity as Japan Deming Prize, Baldrige National Quality Award in the U.S., and EFQM in Europe. 全国质量奖申报企业覆盖了国民经济16个行业门类、79个行业大类，奖项已经成为与日本戴明奖、美国波多里奇国家质量奖、欧洲EFQM卓越奖齐名的国家级、全国性质量奖励。

(Source: People’s Daily app., trimmed version) （文章来源：人民日报客户端，有删改）