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Herbal Liquor No.1 and Maopu Herbal Vintage of Jing Brand Win International Awards 劲牌养生一号和毛铺草本年份酒斩获国际大奖

release time:May 12, 2023

Recently, the winners of the 2023 San Francisco World Spirits Competition (SFWSC) had been announced, with Jing Brand's 50% vol Herbal Liquor No.1 won the Gold Medal, and its 52% vol Maopu Herbal Vintage Liquor 12 Years won the Double Gold Medal. The Herbal Liquor No.1 and the Maopu Herbal Vintage Liquor are the high-end products among healthcare and herbal liquors of Jing Brand, and the awards indicate the recognition of Jing Brand's herbal liquors once again by the international judges in terms of their quality and healthcare effect. 近日,2023年旧金山世界烈酒大赛(SFWSC)获奖榜单揭晓,50度劲牌养生一号酒斩获金奖、52度毛铺草本年份酒·12年荣获双金奖。劲牌养生一号酒、毛铺草本年份酒是劲牌公司保健酒和草本白酒中高端产品,本次获奖表明劲牌草本养生酒无论是在产品品质还是健康内涵上,均再次获得国际评委认可。

It is understood that the SFWSC is the world's first comprehensive, international and authoritative spirits competition, known as the Oscar Awards in the spirits industry. Formerly known as the Panama-Pacific International Exposition, which began in 1915, its jury includes professionals from all over the world who evaluate the spirits in a blind tasting process. Therefore, the SFWSC has long attracted the attention of industry insiders and consumers, with great significance. Since 2017, Jing Brand products have participated in the SFWSC many times, and won 3 Double Gold, 4 Gold and 4 Silver Medals. 据了解,旧金山世界烈酒大赛是世界范围内第一个综合性、国际性和权威性的烈酒评比大赛,被誉为酒界的奥斯卡金像奖。其前身是1915年开始举办的“巴拿马万国博览会”,其评审团涵盖了全球烈酒行业的各类专业人士,采取盲品的方式层层筛选。因此,旧金山世界烈酒大赛一直以来都备受业内人士和消费者的关注,具有极高的含金量。自2017年起,劲牌产品多次参加旧金山世界烈酒大赛,目前已获3枚双金奖、4枚金奖和4枚银奖。

The Company adheres to the product concept of Good in Diversity and Perfect in Quality, and creates a healthy life for consumers through the excellence of product quality. The Herbal Liquor No.1 won the Gold Medal in the Competition is a high-end healthcare liquor officially launched by Jing Brand in 2022, and the essence of healthcare liquor research for more than 40 years of Jing Brand. With its formula demonstrated by Chinese medical masters and academicians of the Chinese Academy of Sciences, it inherits the health wisdom of supporting the healthy energy in The Inner Canon of the Yellow Emperor, and integrates 10 kinds of premium and excellent herbs including Rhizoma Polygonati, Dendrobium Officinale, Ganoderma Lucidum and Eucommia ulmoides Oliv., with the 15 Years Earthen Jar Fen-flavor XO as its base liquor. It is recommended to drink 50ml every day, and insist on drinking for a long time, which can have the effect of consolidating basis and reinvigorating, balancing and regulating, and promoting physical quality. 劲牌公司坚持“好而不同,追求极致”的产品理念,通过精益求精的产品品质为消费者创造健康生活。本次大赛荣获金奖的劲牌养生一号酒是劲牌公司2022年正式推出的一款高端保健养生酒,是集劲牌40余年保健酒研究精髓的产品。劲牌养生一号是由国医大师、中科院院士进行组方论证,传承《黄帝内经》扶正固本的养生智慧,融合了黄精、铁皮石斛、灵芝、杜仲雄花等10味特优级原料,基酒选用15年陶缸陈酿的清香老酒。建议每天喝一两,长期坚持喝,能够起到固本培元、平衡调理、增强体质的作用。

The Double Gold Medal is awarded only to products that have been successfully shortlisted in the Gold Medal and have received unanimous praise from all jury members. The Double Gold Medal for the 52% vol Maopu Herbal Vintage Liquor 12 Years indicates the wide recognition of the Good in Diversity of its“true vintage” and“herbal ingredients”. According to the introduction, Maopu Herbal Vintage Liquor is based on traditional Chinese liquor, fully integrated into the five herbal extracts including Fagopyrum Tartaricum and Lobed Kudzuvine Root, which have the effect of reducing liver damage, assisting in lowering blood lipid, and relieving drinking pressure, enabling people drunk slowly and sobering up quickly. In addition, Maopu Herbal Vintage Liquor is the first herbal liquor in China that has passed the double certification of China Wine Association and China Quality Mark Certification Group (CQM), which guarantees that every drop of liquor is real vintage and every bottle of liquor has its own certification code that can be checked by scanning code. 旧金山世界烈酒大赛双金奖仅授予已成功入选赛事金奖且获得所有评委团成员一致好评的产品。52度毛铺草本年份酒·12年产品获得双金奖,可见其“真年份”和“草本浆”好而不同点获得广泛认可。据介绍,毛铺草本年份酒是在中国传统白酒基础上,充分融入了苦荞麦、葛根等5味草本精华,这些成分能够起到减小肝损伤、辅助降血脂的作用,能缓解饮酒压力,醉得慢、醒得快。另外毛铺草本年份酒是中国首款通过了中国酒业协会和方圆标志认证集团双重认证的草本白酒,保证每一滴酒体都是真年份老酒,每一瓶酒都有专属认证编码,扫码都能查到。

It is understood that the Company has three business sectors of healthcare liquor, herbal liquor and TCM. The Company focuses on healthcare products research and development, production and sales, insists that all products and services must have healthcare connotation and value, and has created three core product brands of Chinese Jing Jiu, Maopu and Chizhengtang. At present, the products of Jing Brand have been exported to more than 20 countries and regions around the world. Jing Brand has been focusing on the core value of “healthcare, technology, quality”, enabling products health connotation through the innovation of herbal techniques, and is the first to apply scientific extraction technique and TCM fingerprint technique. At present, the Company has built brewing bases of strong aroma, sauce aroma and light aroma base liquor in Huangshi, Hubei, Yibin, Sichuan and Guizhou Moutai respectively, and has more than 130 direct production areas for Chinese herbs. In 2021 and 2022, Jing Brand won the highest National Quality Award for two consecutive years, that is, the 19th National Quality Awards Organization Award and the 20th National Quality Awards Individual Award. 据了解,劲牌公司拥有“保健酒、草本白酒、中药业”三大业务板块,专注健康产品的研发、生产、销售,分别打造了“中国劲酒、毛铺酒、持正堂”三大核心产品品牌,坚持所有产品和服务必须具有健康内涵和健康价值。目前,劲牌产品已远销全球20多个国家和地区。一直以来,劲牌公司围绕“健康、科技、品质”核心价值,通过创新草本科技赋能产品健康内涵,率先将科学提取技术、中药指纹图谱技术运用于产品生产。目前已在湖北黄石、四川宜宾、贵州茅台镇分别建设清、浓、酱三香原酒酿造基地,并拥有130多个中药材直供产区。2021年和2022年,劲牌公司连续两年获得全国质量奖最高奖项,即第十九届全国质量奖组织奖和第二十届全国质量奖个人奖。