On April 28, the Second (Extended) Meeting of the Sixth China Alcoholic Drinks Association was convened in Beijing, during which liquor companies were recognized by their science and technology innovation. Jing Brand’s “Maopu Buckwheat Liquor’s taste analysis and research and its key quality control techniques application” program won the company Frist Prize for Progress in Science and Technology, making the third industrial award won by Maopu Buckwheat Liquor in less than six months. Meanwhile, the Association also granted the “Award for Outstanding Contribution to China Liquor Industry” to Jing Brand, to recognize its efforts to boost the industry’s progress in science and technology during the 13th Five-Year-Plan period.

4月28日，中国酒业协会第六届理事会第二次（扩大）会议在北京召开。理事会期间，对酒类行业科学技术创新成果进行了授奖表彰，其中劲牌公司“毛铺苦荞酒风味特征解析及其品质控制关键技术研究与应用”项目荣获中国酒业协会科学技术进步一等奖，这已是毛铺苦荞酒近半年来的第三个行业级荣誉。同时，为肯定公司在“十三五”期间对行业科技进步发展所作出的努力，中国酒业协会授予了劲牌公司“中国酒业科技突出贡献奖”。

As the first year for the implementation of China’s 14th Five-Year-Plan, 2021 is also a critical year for the liquor industry development. Leaders of leading liquor companies gather to draw a new blueprint for future growth of the industry.

2021年是国家“十四五”的开局之年，也是酒业发展的关键之年，各大酒种企业领导人相聚一堂，共绘行业发展新蓝图。

In addition to recognition of the industry’s innovation in science and technology, individuals who have made outstanding contribution to the industry’s innovation were also recognized at the meeting. Shen Yongxiang, General Manager of Jing Brand’s Maotaizhen Liquor, was awarded Industry Science and Technology Pioneering Talent. The research essay Buckwheat Extracts Relieve Alcohol Caused Acute and Chronic Liver Injuries by Suppressing Oxidative Stress and Mitochondrial Cell Death Pathways by Yang Qiang, Vice President of Jing Brand Research Institute, achieved the Third Prize for the Essay.

除了对酒类行业科学技术创新成果进行了授奖表彰，会议还表彰了行业创新做出突出贡献的个人，公司茅台镇酒业总经理沈永祥荣获行业科技领军人才奖，同时劲牌研究院副院长杨强发表的“苦荞麦提取物通过抑制氧化应激和线粒体细胞死亡通路减轻酒精引起的急性和慢性肝损伤”研究论文，荣获优秀论文三等奖。

Jing Brand is always pursuing quality as its product core competitiveness, and consistently adding values to product quality via technological innovation. To this end, relentless efforts made by Jing Brand’s technical team has been demonstrated by these awards. We believe that the industry’s recognition and encouragement will further drive Jing Brand to remain committed to its missions and constant innovation for health products and services, to help its consumers live a healthier and better life.

一直以来，劲牌公司坚持将品质作为产品核心竞争力，不断通过技术创新为品质赋能。劲牌屡获荣誉，也印证了公司技术团队持续的付出和努力。我们相信，行业的认可和鼓励必将转化为劲牌持续的创新动力，坚守企业使命，通过提供健康的产品和服务，不断提高消费者身体素质和生活质量。