On February 25th, the National Summary and Commendation Ceremony of Poverty Alleviation was held in the Great Hall of the People in Beijing. At the ceremony, advanced individuals and collectivities across the country were acclaimed for their contribution to poverty alleviation, and Jing Brand received the title of “National Advanced Collective of Poverty Elimination”, the only applauded liquor enterprise of Hubei Province.

2月25日，全国脱贫攻坚总结表彰大会在北京人民大会堂隆重举行。大会对全国脱贫攻坚先进个人、先进集体进行表彰。劲牌有限公司荣获“全国脱贫攻坚先进集体”，成为湖北酒业唯一荣获此项殊荣的企业。

Jing Brand has always taken national prosperity and rejuvenation as personal duty. To assist national poverty alleviation action, it has given full play to its resources and capabilities as an enterprise, which demonstrates its patriotism and strong sense of responsibility. Jing Brand has helped thousands in poverty-stricken areas to overcome poverty and achieve prosperity in many ways, including anti-poverty projects, industrial poverty alleviation and educational poverty alleviation. According to statistics, during the 13th Five-Year Plan period, in its efforts to bring China into a moderately prosperous society in an all-round way, Jing Brand has invested a cumulative sum of over 1.223 billion Yuan into targeted poverty alleviation projects, benefiting more than 5 million people in multiple poverty-stricken areas across China.

一直以来，劲牌公司以国家富强、民族复兴为己任，在助力国家脱贫攻坚的道路上，充分发挥企业帮扶优势，展现出了高度的家国情怀和责任担当。通过项目扶贫、产业扶贫、教育扶贫等多种途径帮助贫困地区群众脱贫致富。据统计，“十三五”期间，劲牌公司在精准扶贫上累计投入12.23余亿元，惠及全国多个贫困地区群众500余万人，为全面建成小康社会做出了自己的贡献。

Industrial poverty alleviation is a long-term policy to enhance self-reliance capability in poverty-stricken areas and promote local employment. Adhering to this policy, Jing Brand has established a special fund to build a 1200-mu red kiwi industrial demonstration park in Luocheng, and thus lifted 1200 low-income families out of poverty.

产业扶贫是增强贫困地区造血功能、帮助群众就地就业的长久之计。为此，劲牌坚持产业扶贫，在罗城投入专项基金建1200亩红心猕猴桃产业示范园，帮助1200个贫困户脱贫。

Targeted poverty alleviation, leaving no one behind. Jing Brand’s footprints can be found all over the front line of poverty alleviation in recent years, including Hubei, Tibet and Qinghai. For Hubei Province “Triple 10,000” action, Jing Brand offered financial aid to impoverished rural villages in Daye and Yangxin regions to build water conservancy works and improve local living environment. In the deed called “1,000 Enterprises helping 1,000 Villages”, Jing Brand financially aided Shilongtou Village, Fangjiazui Township, Yingshan County, Hubei. For five years in a row, Jing Brand financed the infrastructure construction of old revolutionary base areas in Hubei Province. Besides, it invested to assist the construction of the Maternity and Child Healthcare Center of Qusong County, Shannan, Tibet; donated money and goods to Bozhou, Xinjiang; and contributed 10 million Yuan to Haixi, Qinghai for the construction of an agricultural base with local characteristics.

精准扶贫，不落一人。近年来，在湖北、西藏、青海等地扶贫一线，都有劲牌扶贫人的身影——在湖北省“三万”活动中，劲牌资助大冶、阳新地区贫困乡村修建水利工程、改善村组生活环境；在“千企帮千村”中，公司出资结对帮扶湖北英山县方家咀乡石龙头村；连续五年资助湖北省革命老区的基础设施建设；出资援建西藏山南曲松县妇幼保健院，向新疆博州捐赠款物；向青海海西州捐赠1000万元建设当地特色农业基地。

To block the chain of intergenerational poverty, it is essential to alleviate poverty through education. Since 2004, Jing Brand has opened 596 “Jing Brand Sunshine Classes” in 90 high schools throughout 31 provinces, and accumulatively invested over 300 million Yuan to help more than 25,000 impoverished students fulfill their university dream.

扶贫更要扶智，阻断贫困代际。2004年起至今，劲牌公司在全国31个省份90所高中开办了596个“劲牌阳光班”，累计投入3亿余元帮助25000余名贫困学子圆梦大学。

Up to now, charitable donations made by Jing Brand have been increase to over 2.3 billion Yuan. Jing Brand was successively awarded “China Charity Award” in 2009, 2010 and 2019, as well as over 100 additional honors including “National Civilized Unit” and “Advanced Private Enterprise in ‘1,000 Enterprises Helping 1,000 Villages’ Targeted Poverty Alleviation Action.”

截至目前，劲牌公司历年累计公益捐赠总额逾23亿元，于2008年、2010年、2018年先后三次荣获“中华慈善奖”，并获得“全国文明单位”“万企帮万村精准扶贫行动先进民营企业奖”等百余项殊荣。