On November 22, 2025, at the "Open the Balkans" Serbia International Alcoholic Beverages Expo, Serbian President Aleksandar Vučić visited the exhibition booth of Jing Brand Co., Ltd. Together with Serbia’s Minister of Agriculture, China Alcoholic Drinks Association Chairman Song Shuyu, and Jing Brand Co., Ltd. President Wang Nanbo, he raised a glass of Jingjiu and drank it all in one go. This moment became a striking highlight during the expo, epitomizing the friendship and cultural exchange between China and Serbia.